Rita's is currently selling Swedish Fish flavorerd water ice and this is what I think...
A few weeks ago, I took my residents to Rita's to get water ice for our scenic bus trip. Along with my 13 cups of cherry water ice came 13 miniature bags of Swedish Fish, advertising the limited edition flavor that was soon to come the following Saturday. Since that day, I had been dying for Swedish Fish water ice but, every time I planned to go to Rita's, something else came up.
About 3 weeks later (two days ago), I finally had the chance to go to Rita's. Admittedly, I had just eaten three soft pretzels and a significantly sized hot lunch, so I was not exactly hungry; Kurtis, however, was, so we ended up at Rita's. I was full, but secretly excited.
I waited in the blisteringly hot car, refusing to turn on the air conditioner and waste the overpriced gas. I sat, melting in the heat, for 7 or 8 hours before Kurt finally returned with my oh-so-long-awaited, kids' sized, Swedish Fish water ice. Fine, it was probably more like 7 or 8 minutes, but it was really, really hot, and heat makes time crawl.
I am going to skip the build-up and jump straight to the bottom line of my review: EW.
To be honest, I think it may have been the fault of the Rita's employee who may not have pumped the buckets frequently enough (yes, Rita's people call it "pumping"), but I felt like I was eating spoonfuls of sappy, sugar-syrup with the occasional chunk of ice. Disgust.
Now, listen: I am the biggest fan of overly sweet sweetness, but this syrupy sugar soup was not in the least bit welcome after my time in the desert...err...car. I do have one compliment for the flavor for which I had such high hopes: it tasted exactly like Swedish Fish...only, melted in Death Valley, mixed with sugar crystals, and turned to sap.
I once was devastated to hear that Swedish Fish was going to be a limited-time-only flavor. I now am relieved.